Company Profile
We are a designer, manufacturer and brand-owner of gold-case watches and gold-bezel watches in China. Our own brand products are mainly sold through our distribution network, supplemented by direct sales via our self-operated online store. We also generate revenue by providing ODM services for third-party domestic jewelry brands and wholesalers, including developing and manufacturing private-label precious metal watches and jewelry, as well as offering subcontracted processing services for their watches and jewelry.
Craftsmanship manufacturing
- Gold
- Movement
- Self factory
- Team
- Patent
- Research and development base
- Waterproof structure
- Gold hardening
- Standard gram weight
Innovation and cross-border collaboration
Relying on a complete system of design, research and development, production and customer service, the company provides OEM services for well-known domestic brand merchants. Meanwhile, the company adheres to the strategy of operating its own brand and has established "hipine We offer two major gold watch brands, "Xipuni" and "goldbear", and provide customized services for customers with precious metal watches and accessories. The company has gradually developed into a leading enterprise in the precious metal wearable industry, integrating design and research and development, production and processing, and brand operation.
Innovation
The company has always been dedicated to the in-depth development of precious metal materials and the integration of watchmaking technology. With an indomitable spirit of craftsmanship, it has innovated a series of precision manufacturing technologies, adhered to a continuous innovation strategy guided by market demand, focused on core links with high added value such as design and research and development, and established an intelligent manufacturing research and development center. It has five sub-departments, namely material research and development, appearance design, engineering structure, and smart wearables. It possesses a composite professional design and R&D team and takes the continuous pursuit of innovative design as the core competitiveness of its products.
custom made
Relying on a complete design, R&D and production system, rapid customer response and after-sales service, we provide OEM production services for custom customers of precious metal watches and jewelry, and at the same time offer customized services for precious metal watches and jewelry.
cooperate
Since its establishment, the company has adopted a differentiated competition route, that is, entering the watch field by taking the research and development technology of precious metal materials and their production processes as the entry point. It has independently created hard pure gold wristwatches that can be mass-produced in a standardized manner, constantly attempting innovative expansion, crossing boundaries and breaking through circles, continuously injecting more creativity and possibilities into product design, and endowing products with deeper cultural connotations. Committed to creating national brand products.
Collaborative Advantage
Joining forces with powerful media to expand brand awareness and influence, adding wings to the dissemination of various product series
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product support
The consistent emphasis on product research and development, patent design, and related intellectual property protection has created outstanding product advantages for XiPuni products. The product series is complete, all of which have been appraised by the National Gold and Silver Products Quality Supervision and Testing Center and are equipped with corresponding appraisal certificates. New products are continuously launched, and customers can choose their own goods and implement reasonable exchange policies.
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sales training
The company provides various forms, specialized, and standardized training services, regularly providing professional watch knowledge training to distributors and related market personnel to continuously improve their marketing capabilities, and provide comprehensive training on product knowledge, after-sales service, and other related knowledge.
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Promotion support
In order to enable dealers to better leverage the influence of the brand, the company has started from various aspects such as product packaging strategy, media advertising broadcasting, and the formulation of the latest marketing strategy, and has joined forces with strong media to expand brand awareness and influence, adding wings to the dissemination of various product series.
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After-sales service
The company has a comprehensive after-sales service support system, adhering to the concept of "people-oriented, quality service", constantly standardizing the after-sales service system, introducing a group of elite talents in clock maintenance with national professional standard qualifications as first-class technicians, rich professional skills and practical experience, and building a high-level service team.
News Center
HIPINE 2025 Year-End Review | Cultivating Depth for Lasting Impact, Harnessing Light to Move Forward
2026-01-08 14:35:06
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Strength Goes Global | HIPINE Named Official Exclusive Watch Brand for Miss International Glory China Final
On August 24, 2024, the 18th Miss International Glory China Final 2024 came to a perfect conclusion at InterContinental Shenzhen Overseas Chinese Town. 31 contestants selected from across the country gathered in Shenzhen, competing for the crown of Miss International Glory China Final with beauty and wisdom, presenting a magnificent and luxurious fashion gala.
2024-08-26 09:01:44 -
Strategic Signing | HIPINE × SmartPoint: Forge a Brand-New Business Model
In recent years, the jewelry industry has faced unprecedented challenges. Based on the current status of jewelry stores and trends in the gold watch market, offline stores are required to actively adjust business strategies, optimize product mix, improve service quality and expand sales channels. To better adapt to market changes and evolving consumer demands, HIPINE has entered into a strategic cooperation with SmartPoint Management Consulting Co., Ltd., jointly launching a special marketing campaign for gold watch touring exhibitions and exploring a brand-new business model for the jewelry market.
2024-09-04 09:00:40 -
Master Time, Shine on the Wrist | HIPINE 2024 New Product Launch Concludes Successfully
On September 12, the HIPINE 2024 New Product Launch themed “Master Time, Shine on the Wrist” was successfully held in Shenzhen. Distinguished industry leaders, partners, and media guests gathered to witness the launch of HIPINE Gold Watch’s latest innovative achievements.
2024-09-13 09:02:59