We are a designer, manufacturer and brand-owner of gold-case watches and gold-bezel watches in China.Our proprietary brand products are primarily sold through our distribution network, with direct sales as a supplementary channel via our self-operated online store. We also generate revenue by providing ODM services to third-party domestic jewelry brands and wholesalers, including developing and producing private-label precious metal watches and accessories, as well as subcontracted processing for their watches and accessories. Our ODM clients include well-known domestic jewelry brands such as Lao Feng Xiang, China Jewelry, and Chow Tai Seng, with whom we have established long-term, stable supply relationships.According to CIC, in 2024, HIPINE was the largest precious metal watch-24K gold brand in terms of GMV and the largest partial precious metal watch-24K gold brand in terms of GMV in China, with market shares of 27.08% and 28.96% in terms of GMV of precious metal watch-24K gold and GMV of partial precious metal watch-24K gold, respectively.

Guided by our brand mission “Innovative Technology, Reimagining Gold,” we aim to become a trusted and beloved gold watch brand for the public. We focus on creating modern innovative products, not merely preserving past craftsmanship, but leveraging our technical expertise and manufacturing experience to combine traditional watchmaking with contemporary design and materials, producing high-quality products that meet current consumer demands and market trends.