We are a designer, manufacturer and brand-owner of gold-case watches and gold-bezel watches in China. Our proprietary brand products are primarily sold through our distribution network, supplemented by direct sales. According to CIC, in 2024, HIPINE was the largest precious metal watch-24K gold brand in terms of GMV and the largest partial precious metal watch-24K gold brand in terms of GMV in China, with market shares of 27.08% and 28.96% in terms of GMV of precious metal watch-24K gold and GMV of partial precious metal watch-24K gold, respectively.
Guided by our brand mission of “Technological Innovation, Reconstructing Gold,” we aim to become a gold watch brand trusted and loved by the public. We focus on creating modern innovative products, not limited to inheriting past craftsmanship, but also leveraging our technical expertise and manufacturing experience to combine traditional watchmaking techniques with contemporary design and materials, producing high-quality products that meet the latest consumer demands and market trends.
