On September 12, the HIPINE 2024 New Product Launch themed “Master Time, Shine on the Wrist” was successfully held in Shenzhen. Distinguished industry leaders, partners, and media guests gathered to witness the launch of HIPINE Gold Watch’s latest innovative achievements.

Mr. Li Yongzhong, Chairman of HIPINE, delivered a wonderful speech at the opening ceremony, expressing sincere gratitude to all partners who have stood together through thick and thin. He stated that this launch was not only a showcase of HIPINE’s technological strength but also an insight into and response to future trends in the precious metal watch industry, bringing great surprises to consumers.

Liu Yanhong, Supervisor and Deputy Secretary-General of the China Gold Association, highly praised HIPINE’s technological innovation and market influence in her speech, recognizing the brand’s responsibility as an industry leader. Amid fierce market competition, HIPINE has consistently integrated gold jewelry craftsmanship with precious metal smart wearable technology, launching high-quality gold watches that meet diverse consumer demands, and greatly enhancing China’s competitiveness in the global gold watch and smart wearable markets.

Zheng Yi, President of the Shenzhen Smart Wearable Industry Association, shared industry trends and product updates. He emphasized that with technological advancement and market maturity, smart rings will become a major force in the future smart wearable market.

At the launch, HIPINE unveiled a series of flagship new products: the HIPINE Ultra-Pure Gold Series and the Magic Q-Elastic II 2025 Snake Year Chinese Zodiac Enamel Watch. The Ultra-Pure Gold Series achieves over 95% gold coverage on the case, expanding market reach by optimizing gold weight and design.

The Snake Year Chinese Zodiac Enamel Watch/Bangle was specially created for the 2025 Year of the Snake, blending traditional culture with modern aesthetics through proprietary three-dimensional enamel technology, redefining the perfect combination of enamel and gold.

Also launched was HIPINE’s product family powered by Huawei smart movement: Dual-Wear Smart Gold Watch, Precious Metal Smart Watch, and Jewelry-Set Smart Watch. These support 100+ sports modes and feature HUAWEI TruSeen™ 5.0+ heart rate monitoring, enabling real-time tracking of heart rate, blood oxygen, sleep quality, and risk alerts for atrial fibrillation and sleep apnea, providing users with scientific health advice. Combining light luxury jewelry with cutting-edge technology, they redefine the smart watch.

In addition, HIPINE launched the industry’s first proprietary intellectual property precious metal smart ring, also the first to apply 3D three-dimensional embossing technology for mass production. This marks another bold exploration to expand application scenarios for precious metal watches and a milestone in HIPINE’s pursuit of technological innovation and quality.Meanwhile, HIPINE signed a strategic cooperation agreement with Shenzhen Huateng Lanyi Industry Co., Ltd. for the smart ring project, representing a strong partnership in the smart wearable sector. With over a decade of experience in the gift market and global expansion through partnerships with AliExpress, TikTok and other international platforms, Huateng Lanyi is committed to promoting specialty gifts overseas.

This new product launch demonstrates HIPINE’s profound insight into the precious metal watch industry and marks an important milestone for the brand to reach new heights and lead industry development. Facing increasingly complex competition, HIPINE will uphold its innovative spirit, keep pace with the times, enhance product and service quality, build a stronger premium brand, and drive the vigorous development of the industry.